Our Story

With a touch of magic, Via Mimosa breathes new life into interior design pieces, seamlessly integrating them into diverse settings. Picture yourself in a luxurious hotel room, soaking up the atmosphere on a café terrace while witnessing the spirited game of Pétanque, or finding serenity in a countryside garden. Our carefully curated selection will transport you on a captivating journey of reimagined aesthetics, creating a perfect blend of vintage allure and contemporary elegance. Each piece is hand-picked in France, ensuring a touch of authenticity, and then reinterpreted to suit contemporary lifestyles and inspired by the latest trends. Discover the essence of Via Mimosa and infuse your space with the perfect blend of nostalgia and modern elegance.

When life is getting faster, Via Mimosa provides an interlude of contemplation. Happiness often intertwines with cherished memories of vacations, sunshine, seaside adventures, mountain retreats, delectable cuisine, wines, art, and fashion. Via Mimosa invites you to embrace all these elements in your everyday life. Make your home, your favourite holidays destination and a place where you look forward to inviting your closest ones for a moment of escape.

Via Mimosa is born from heritage. The art of hosting and sharing is, in many countries, a centric tradition that brings people together. Italy celebrates La Dolce Vita, France embraces The Art of Hosting, and Scandinavian countries cherish the philosophy of Hygge. All of them has a common sense: it’s about the subtle art of happiness.

In a world where responsible consumption and efficiency are increasingly important, sustainability is at the heart of Via Mimosa's mission. We are committed to offering an alternative to the rapidly growing trend of fast homeware. Just as fast fashion has taken a toll on the clothing industry, we aim to prevent interior design from reaching similar unsustainable proportions. From packaging and deliveries to merchandising, Via Mimosa is dedicated to finding alternative solutions wherever possible to reduce our carbon footprint. We believe in offering beautiful, timeless homeware that respects both the environment and our future.

Meet the founder

Joséphine founded Via Mimosa as a love letter to the art of hosting and the Mediterranean region. The blue of the sea meeting the sky, the scent of jasmine flowers in the air, the vibrant colours of a Provençal farmers market, and the soothing sounds of the waves, all evoke cherished memories.

With a background in hospitality, hosting and sharing have always been central to Joséphine’s life. She has a special love for traditional items that have been forgotten over time. Joséphine believes that every day should be an occasion to celebrate, and there’s no need to wait for a special event to host a dinner or use the "Sunday" tableware.

Traveling through Mediterranean countries, Joséphine personally sources and hand-picks each item.