Our Story

 

With a touch of magic, Via Mimosa breathes new life into interior design pieces, seamlessly integrating them into diverse settings. Picture yourself in a luxurious hotel room, soaking up the atmosphere on a café terrace while witnessing the spirited game of Pétanque, or finding serenity in a countryside garden. Our carefully curated selection will transport you on a captivating journey of reimagined aesthetics, creating a perfect blend of vintage allure and contemporary elegance. 

Each piece is hand-picked in France, ensuring a touch of authenticity, and then reinterpreted to suit contemporary lifestyles and inspired by the latest trends. Discover the essence of Via Mimosa and infuse your space with the perfect blend of nostalgia and modern elegance.

Our Philosophy

When life is getting faster, Via Mimosa provides an interlude of contemplation. Happiness often intertwines with cherished memories of vacations, sunshine, seaside adventures, mountain retreats, delectable cuisine, wines, art, and fashion. Via Mimosa invites you to embrace all these elements in your everyday life. Make your home, your favourite holidays destination and a place where you look forward to inviting your closest ones for a moment of escape.

Our Inspiration

Via Mimosa is born from heritage. The art of hosting and sharing is, in many countries, a centric tradition that bring people together. Italy calls it La Dolce Vita, France calls it The Art of Hosting, Scandinavian countries, The Concept of Hygge. All of them has a common sense: it’s about the subtle art of happiness.

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Via Mimosa

Our Inspiration

Via Mimosa is born from heritage. The art of hosting and sharing is, in many countries, a centric tradition that brings people together. Italy celebrates La Dolce Vita, France embraces The Art of Hosting, and Scandinavian countries cherish the philosophy of Hygge. All of them has a common sense: it’s about the subtle art of happiness. 

Our Inspiration

Via Mimosa is born from heritage. The art of hosting and sharing is, in many countries, a centric tradition that bring people together. Italy calls it La Dolce Vita, France calls it The Art of Hosting, Scandinavian countries, The Concept of Hygge. All of them has a common sense: it’s about the subtle art of happiness.

Fiola Johnson

The Owner

With more than a decade’s experience at the forefront of floral design, Fiola Johnson is one of London’s most respected florists. Having trained under the iconic Jane Packer, she later worked for some of London most prestigious florists on luxury events and celebrity weddings. In 2008 she founded Fiore to reflect her own intimate and artistic approach. Born and raised in London, Marianne has always loved the city’s relentless pace and creativity, something that’s an endless source of inspiration to her. Yet she also craves the peace and natural beauty of the great outdoors. It’s this balance, between the vibrancy of the city and the beauty of the natural world that defines Fiola’s own individual style.

Drawing on her love of colour and texture, she combines romance and wildness in rich, generous compositions that are both thoughtful and unexpected. Her studio and shops are havens from the urban jungle; like calm oases in the midst of the metropolis. They are bursting with full blooms, hanging plants and potted trees. It’s in these green and peaceful spaces that Marianne and her team create their designs, inspired by the city just outside.

Taking inspiration from the traditional art of hosting, Via Mimosa curates life-enhancing homeware to make every day feel like a holiday.

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